Ad creative
One good-looking flier gives the ad platforms nothing to compare. We make creatives in sets, around different angles, so a test can show which one your buyers respond to.
What's included
- Angles and hooks
- The reasons someone might buy, each turned into an opening line that stops a scroll.
- Scripts
- Short video scripts that hook, show the offer and ask for one clear action.
- Static and video concepts
- Fliers and video ideas, made with your designer or briefed for you to shoot.
- Creative briefs
- Clear briefs your own team or designer can work from.
- Iteration on winners
- When an angle wins, new variations of it, so the ad doesn't wear out.
How many creatives
Three to five fliers and three to five videos, with several headlines and copy variations, is the floor before the first naira is spent. Once ads are running we keep adding new angles, because variety gives the algorithm more to learn from.
How it runs
Every job follows the same test log: diagnose, hypothesise, build, test, then scale and report. See the process.
Questions
Can you make creatives for ads someone else runs?
Yes. Creative work can be bought on its own, with briefs your media buyer can use.
Do you shoot video?
We write the scripts and briefs and can review your footage. For shoots we tell you what to record, or quote for working with a videographer.
Talk it through first
Tell us what you're selling and what you've tried. The first conversation is free, and we'll say plainly whether this is the right service for you.