Paid ads

We plan, set up and run your paid campaigns, test what to put money behind, and report what each naira did. Facebook and Instagram through Meta, plus LinkedIn, TikTok and X.

Chat about paid ads

What's included

Strategy and audience research
Your offer and funnel reviewed, the people most likely to buy described in plain words, and a platform and budget plan before anything is spent.
Campaign setup and tracking
A clean account structure, with the pixel or Conversions API, events and UTM tags set up so every lead can be traced to the ad that brought it.
Testing and optimisation
Controlled tests of audiences, angles and creatives. What loses is switched off; what wins gets the budget.
Reporting
A plain-English report on a schedule we agree: what ran, what it cost, what it brought in, and what we'll change next.

Three ways to work with us

An ad audit and plan, if you already run ads and want to know what's wrong: a teardown of your ads and tracking, and a plan for the next 90 days. Managed ads, if you want us to run them month to month. Or a launch sprint, if you have a new offer or funnel to take to market. Each is quoted after a free consultation.

Before you spend

Ads make a proven offer sell faster; they rarely rescue one that hasn't sold yet. We'll ask whether you've sold to at least five people who have the problem, whether you have enough creatives to test, and how quickly you reply to new leads. If those aren't in place, we'll say so before you spend.

How it runs

Every job follows the same test log: diagnose, hypothesise, build, test, then scale and report. See the process.

Questions

Which platforms do you run ads on?

Meta (Facebook and Instagram), LinkedIn, TikTok and X.

What ad budget do I need?

Most clients start from about ₦200,000 a month in ad spend. That is the budget paid to the ad platforms, not our fee, which we quote after a free consultation.

Do you answer my leads for me?

No. We advise on how leads should be handled (how fast to reply, what to say first, how to follow up) but your team runs the inbox. That keeps our reports honest about what the ads did.