Paid ads, taught in public, by Wonderful Adebagbo, founder of Pen of Wonder.https://penofwonder-marketing.pages.dev/en-gbhttps://penofwonder-marketing.pages.dev/blog/where-i-draw-the-line-on-clients-whatsapp-leads/https://penofwonder-marketing.pages.dev/blog/where-i-draw-the-line-on-clients-whatsapp-leads/I advise clients on how leads should be handled: how fast to reply, what to say first, how to follow up and what a closing process looks like, and I keep asking how it's going. What I don't do is run it. That keeps my judgment clear, because I judge the ad on what I control.Fri, 16 Oct 2026 00:00:00 GMThttps://penofwonder-marketing.pages.dev/blog/what-you-need-before-spending-on-paid-ads/https://penofwonder-marketing.pages.dev/blog/what-you-need-before-spending-on-paid-ads/Four things should be in place before you run paid ads: an offer already sold to at least five people who have the problem, three to five fliers and three to five videos with several copy variations, a way to reply the moment someone shows interest, and a way to close. If you can fix only one this week, fix how fast you reply.Wed, 14 Oct 2026 00:00:00 GMThttps://penofwonder-marketing.pages.dev/blog/one-flier-and-a-million-naira-shiny-is-not-ready/https://penofwonder-marketing.pages.dev/blog/one-flier-and-a-million-naira-shiny-is-not-ready/At a ₦1 million budget the ad isn't trial and error; it has to convert. A plan with one flier doesn't support that, so more creatives had to be made before any ad money moved. The wider lesson: explain what will work, but start by asking what the client expects.Mon, 12 Oct 2026 00:00:00 GMT