01 The problem
Northern Star was boosting posts with no real tracking in place. Money went out and a few leads came in, but nobody could say which campaign, audience or creative had brought them, so nothing could be scaled with confidence.
Work · Client case study
Northern Star Business Consult
- Client
- Northern Star Business Consult
- Industry
- Business consulting
- Platforms
- Meta and LinkedIn
- When
- 2025, over three months
02 The hypothesis
The reach was there; the targeting and the offer were too broad. A tighter audience built around the highest-intent people on Meta and LinkedIn, with clearer offer messaging and proper conversion tracking, should bring the cost per lead down and make every result measurable.
03 What we did
- Rebuilt the account structure and campaign hierarchy from scratch.
- Researched and narrowed to high-intent audiences on Meta and LinkedIn.
- Wrote and split-tested new ad angles and creatives.
- Installed the pixel, Conversions API, event tracking and UTM tags.
04 The result
Every lead could be traced to the campaign, audience and ad that brought it, so budget could follow what worked.
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