Words that sell

Profitable ads, run like experiments.

We plan, build and run paid ads on Meta, LinkedIn, TikTok and X for coaches, course creators and online businesses, and we show you which naira brought which lead.

Chat about your ads Read the Northern Star case

Most ad budgets are spent on guesses.

Boosted posts, audiences picked by feel, one creative nobody tested, and a dashboard nobody can read. Money goes out, a few leads come in, and no one can say which part worked, so nothing can be scaled.

Our founder trained in a lab, and we run ads the same way: a clear hypothesis, a controlled test, honest measurement, and a budget that follows the evidence.

What we do

Paid adsStrategy, audience research, setup, tracking, optimisation and reporting on Meta, LinkedIn, TikTok and X.
Ad creativeHooks, scripts, briefs and creatives built for testing, not just for looking good.
Landing pagesA standalone page, or the page your campaign sends people to, written and built to convert.
CopywritingSales pages, emails, ad copy and product descriptions that ask for the sale.
Content writing and SEOWebsite pages, blog articles and content plans, written to be found and read.

Featured case

Client case study · Business consulting · Meta and LinkedIn

Northern Star Business Consult

A business consultancy was boosting posts with no tracking in place. We rebuilt the account, narrowed it to high-intent audiences on Meta and LinkedIn, wrote and tested new angles, and installed proper conversion tracking, so every lead could be traced to the campaign that brought it.

How a campaign runs

01DiagnoseWe audit your ads, your offer and your tracking, and agree the one number that matters.
02HypothesiseWe write down which audiences and angles we expect to win, and why.
03BuildCreatives, campaign structure, pixel and events, checked before launch.
04TestControlled tests across platforms. The data decides.
05Scale and reportBudget moves to what wins, and you get a plain-English report on a schedule we agree.

The whole process, step by step

Most clients start from about ₦200,000 a month in ad spend. That is the budget paid to the ad platforms, not our fee, which we quote after a free consultation.

From the blog

Where I Draw the Line Between Advising on Leads and Running ThemBy Wonderful Adebagbo, founder · 16 October 2026
What You Need in Place Before You Spend a Naira on Paid AdsBy Wonderful Adebagbo, founder · 14 October 2026
One Flier and a ₦1 Million Budget: Shiny Is Not the Same as ReadyBy Wonderful Adebagbo, founder · 12 October 2026

Questions

Which platforms do you run ads on?

Meta (Facebook and Instagram), LinkedIn, TikTok and X.

What ad budget do I need?

Most clients start from about ₦200,000 a month in ad spend. That is the budget paid to the ad platforms, not our fee, which we quote after a free consultation. We'll tell you honestly if ads aren't the right move for you yet.

Do you make the creatives too?

Yes: the angles, the briefs and the ads themselves.

Do you answer my leads for me?

No. We advise on how leads should be handled (reply speed, first message, follow-up) but your team runs the inbox. That keeps our reporting honest about what the ads did.

Where are you based?

Ibadan, Nigeria. Everything runs remotely, so where you are doesn't matter.

How do we start?

Send a WhatsApp message about your offer. We reply within one working day.

Make your ad spend accountable.

Tell us about your offer and your goal. If ads are the right move, we'll show you how we'd test it. If they aren't yet, we'll say so.

Chat about your ads